The American Caliban (substitute) wrote,
The American Caliban

Fast Casual! Fastaurant! Slurm de luxe! Jacques en boite!

feedle alerts me to the existence of the JBX Grill, the attempt by Jack in the Box to enter the "upscale fast casual" world where people will spend $12.95 for 50 cents worth of Extrude-A-Fude™.

Not sure whether this is brilliant, or soon to be a hilarious failure like the Mac Tonight Supper Club.

Probably the former, since 99 44/100% of restaurants now serve whatever Sysco brings in the truck whether they charge ten or a hundred dollars for the experience.

But they have a fireplace!
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