Singultus Industries, LLC needs an edgy, viral, one-to-one relationship marketing campaign to make our brand ubiquitous. Our target is the "Generation Z Prime", the young movers and shakers in the 15-25 market with disposable income and a real thirst for style.
We want to expose ourselves in the marketplace and become a true meme and a halo effect. We want the E-2000 to be the emesis basin of choice for people in the know. Basically what we're after is to become the New Beetle of the postsurgical home care industry.
We plan to have snipe companies and street teams work college and high school campuses to build a wave here and get some buzz going with the brand. Probably starting with the basins and some catheters or maybe support hose. Looking forward we have product placements on the horizon and some very promising hook-ins with celebrities and opinion-makers in the techno dance and extreme sports scenes.
When you get down to it, we don't just sell bedpans or ostomy bags here at Singultus. We're giving people a lifestyle and an identity, a brand they can make part of who they are. And we hope you're part of it too. Are you ready for an adventure in post-television advertorial brand identification? Come along with us for the ride!