It's about as fucking sophisticated as those SPECIAL EXPRESS SERVICE NO I'M NOT FEDEX BUT I PRETEND junk mail envelopes that arrive and always contain offers for exciting flatware or used marital aids or something crappy like that.
I don't know why, but this kind of condescending, brain-dead trickery just makes me angry as hell. Especially when I reflect that the rotting fetal pigs that come up with this stuff make about three times what I do.
Harrumph! Harrumph harrrumph harrrrrumph!