June 1st, 2006


More Marketing Prose! DNA

This stuff is on the Extinct Beverages page, so I guess it's gone. It was water, with a little fruit flavoring, and 5% alcohol. Yeah. Its marketing website lives on, and says:

DNA: It's Water with an Attitude! The world's one and only alcoholic spring water.


A refreshing combination of clear spring water, natural fruit flavor, with an alcohol level of 5%.


DNA explodes onto the beverage market. The wild child of alcoholic drinks will hijack your imagination. You don't have to understand it. Just get on the ride.


DNA launches its asault on North America in Spring of 2000. Alternative alcohol products have been the rage of lifestyle cities around the world. Thrill seekers and tastemakers in your market are eager to try DNA. It's an "Australian original." Go for it...with a vengeance!


The combined strengths of Wet Planet Beverage and Canadaigua Brands, Inc. will lead DNA among market movers and shakers. DNA will be pumpin' with bar & club sampling programs along with consumer promotions. A mega-cool press campaign is sure to prompt word-of-mouth and great demand!

Marketing, Part III: Run over by "Cars"

The promoters of the movie Cars have rented the entire automotive journalism establishment for a month. It's amazing. Every car magazine, tv show, web site, blog-where-people-are-paid, everything is simultaneously doing "stories" relating to that movie.

I realized things were headed this way in publishing some time in the 1980s when I walked by the big newsstand on Cahuenga in Hollywood and saw the same actress's face literally 15 in a row, 15 different magazines, all the same month, promoting the same star of the same movie.

In artillery, a "time on target" is a technique in which different batteries at different locations and distances from a target time each of their firings so that all of the shells arrive in the same place at the same time, multiplying their effect with terrifying simultaneity from all directions.

The marketers have us bracketed and they are firing for effect. Help!
bigmouse ignatz


After careful inspection, Vox appears to be "Livejournal for people who wouldn't admit to using livejournal." DId I miss something?

It does look nice.