|The world of drug ads again
||[Oct. 18th, 2006|12:19 pm]
The American Caliban
Another visit to the doctor means more scanned-in drug ads! Hurray! First off we have the "Healthy Lifestyles" brochure from the Lilly company. It's actually not for one of their drugs but for a "stop eating so damn much" plan that is no doubt intended to go with a diet pill or something. They were attempting to show the bountiful beauteous cornucopia of joy that is a HEALTHTY LIFESTYLE! but the cultural resonance of the picture they chose is unfortunate. I cropped it to the "good part."
Next we have
The Lilly people are also advertising their antidepressant Cymbalta. Men have ADD and women have depression, so their model for this ad is the typical middle-aged middle-class woman considering her symptoms. I cropped off the top which asks which of these are symptoms of depression? and the bottom that tells you to talk to your doctor about all of your symptoms, no doubt because the list they have adds up to a prescription for Cymbalta. I like it with just the middle bit: