So, I was trying to find a cheapass pair of cheapass flip flops to replace my worn-out cheapass flip flops. And of course, I end up at the excellent zappos.com. Not finding what I need, and realizing for other reasons that I am way poorer than I thought this week, I gave up buying anything. And then I sorted the flip flops by price seeing "highest first" just to see how nutty that was. It was about this nutty. " Rejuvenate your warm-weather-wardrobe with these high fashion thong sandals" indeed, at $240. But that wasn't the good part! The good part is the random customer testimonial that Zappos chose to put on that page, which I quote in full below.
Dearest Zappos Customer Loyalty Team -- Zappos is like nothing I have ever encountered in a store, online or otherwise. The promptness of service, total ease of return (you guys really know how finicky shoe freaks are!), constant inquiry as to how you may serve us better, and your customer evaluations (which have helped me tremendously in evaluating a particular brand/type of shoe) all create the "perfect" shopping experience! I have even told total strangers (who I perceived were frustrated in shoe-shopping) about you; and, have shared your .com address with everyone I meet who evidences any inkling of being crazy about shoes (the latest was the admitting clerk at Palestine Regional Hospital!). It is really refreshing and comforting to encounter the spiritual-material balance in your concept of merchandizing. This is difficult to explain; but, Zappos takes away some of the "guilt" I feel in buying more-and-more shoes instead of sending more money to Hope International or Heifer International or Catholic Medical Missions...or any of the multifarious, marvelous organizations "out there" who are helping create a healthier world. Because you reveal the people behind the product, you bring home the truth that by our high standard of living (which includes having more than two pairs of shoes: Sunday-go-to-meeting and every-day), we are able to provide the income for numerous folks who will, in turn, contribute to all sorts of worthwhile social programs to renew our Mother Earth! Yes, I do realize that there may be a fine line between Imelda Marcos and one who appreciates comfortable footwear; however, as I try to stay on the "good" side of the line, I certainly appreciate Zappos.com! (Have you ever considered contributing a percentage of every shoe purchased to Hope International or Mother Theresa's Missions or some such worthy cause?) God hold you all close, "in the very hollow of His hand" (an old Gaelic blessing)! Sincerely, Di M
~ Di M, June 05 2006