The American Caliban (substitute) wrote,
The American Caliban
substitute

More Marketing Prose! DNA

This stuff is on the Extinct Beverages page, so I guess it's gone. It was water, with a little fruit flavoring, and 5% alcohol. Yeah. Its marketing website lives on, and says:

DNA: It's Water with an Attitude! The world's one and only alcoholic spring water.

I AM DNA

A refreshing combination of clear spring water, natural fruit flavor, with an alcohol level of 5%.

DRINK THIS

DNA explodes onto the beverage market. The wild child of alcoholic drinks will hijack your imagination. You don't have to understand it. Just get on the ride.

BIG OPPORTUNITY

DNA launches its asault on North America in Spring of 2000. Alternative alcohol products have been the rage of lifestyle cities around the world. Thrill seekers and tastemakers in your market are eager to try DNA. It's an "Australian original." Go for it...with a vengeance!

I AM SERIOUS

The combined strengths of Wet Planet Beverage and Canadaigua Brands, Inc. will lead DNA among market movers and shakers. DNA will be pumpin' with bar & club sampling programs along with consumer promotions. A mega-cool press campaign is sure to prompt word-of-mouth and great demand!
Tags: alcohol, beverages, commerce, cwot, drinks, food, marketing, no, tag, wot, zima2000
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