The "get a girl" self-help guru subculture is exactly the pyramid scheme "network marketing" subculture about sex instead of money. They're all convinced that some foolproof scheme exists for acquiring the desired object: a beautiful woman. (Note: must be beautiful, preferably a professional model of some kind.) Once this formula is discovered and applied, women meeting their criteria will be attracted and compelled to submit to them. They live entirely in the world of the 13-year-old boy who knows that he wants to have an extremely hot woman, and that he cannot. This isn't dating, it's Weird Science.
Like the "network marketing" people, these maniacs always believe in their latest version of self-help sexual magick, which is entirely unlike all those others. Also like the pyramid schemers, they give each other authoritative advice in the complete absence of success even on their own unusual terms. The guy in the beat-up '85 BMW who tells you he has the key to becoming a millionaire here presents himself as the quivering, porn-clutching misogynist with the sure-fire method for creating a supermodel out of old magazines and a flux capacitor.
A cheerfully annoying loon from my college days, a guy who loved to disrupt any political speech on campus with loud, disjointed heckling and wore a permanent disturbed clownlike grin, later morphed into "The Speed Seduction Guy". I remember spitting out my drink in disbelief seeing him on TV sometime in the 90s pitching his "method". OH NO WAY IT'S THAT GUY, OH MAN, HE'S SELLING WHAT?
What these poor bastards are after, of course, isn't dating or even just sex. It's power. Fortunately for them, the sorcery they're practicing just reaps another $49.95 each time for the book and tape set, without the statue of the Commendatore showing up and dragging them off to Hell.