"It has been an exciting adventure to develop and launch a product that would characterize my Aunt Frida: her love for Mexico, her strength and her passion for life. Tequila, her favorite drink, accompanied her in the greatest moments of her life," said Kahlo's niece, Isolda P. Kahlo. "While searching in the region of Jalisco it was a unique opportunity and a great challenge to obtain the right quality, taste and pureness that would match Frida's expectations. Always taking care of the finest details, Frida Kahlo Tequila is a Super Premium Tequila that my family and I proudly present to the world, at the level and quality of the tequilas that Frida would definitely expect from her favorite drink."
Initially, Frida Kahlo Tequila will be launched in three major U.S. markets, including New York, Los Angeles, and Miami, as well as in Mexico, with plans to expand nationally in 2006.
Editor's note: Frida Kahlo was an alcoholic who drank a bottle a day of tequila. Unsurprisingly, some people are really pissed off about putting her on a liquor label. Via the always useful AdJab.
Edit: namja provides us with their inevitable ad slogan: "Tequila Frida Kahlo: It'll put hair between your eyes."