Two ghastly companies whose websites I visited last week had Company Weblogs.
marm0t has been invited to a Business Blogging Conference.
O'Reilly has gone kookoo for cocoapuffs over "blogging" and is issuing a "Blogging Hacks" book.
People are going into the business of being Blogging Consultants and Blogging Trainers.
A few unpleasant inevitables can now be said to have occurred, namely:
- Blogging as self-promotion has now become blogging as corporate promotion
- The usual idiotic blatherati have grabbed on to "blogging" as a reason to go to parties and be cool, and because they're hooked up, it's being promoted as a business venture to generate more parties.
- The result will be that this engaging and amusing hobby will now become a wasteland of pathetic astroturf instead of a wasteland of juvenile yawping with occasional dots of entertaining intelligence.
Grumpy McBitterpants, over and out :-)