The American Caliban (substitute) wrote,
The American Caliban
substitute

So ask yourself today: Could I have elm blight?

Eli Lilly & Company were kind enough to put this brochure in my doctor's office. Actually, what they did was fund the University of Michigan who did it. It has things all over it saying how approved by all doctors it is, etc.

As you'll see it consists of wan, blurry folk-art people wondering if they might have depression or if their medical problems might be getting worse due to depression. The message is "you quite likely have depression even if you think you don't". The best part, I think, is the series of scripts for convincing your doctor that you need treatment.

Faux naive iconography and suspect language behind the cut:

BEYOND SADNESS!
HOW TO PUT IT?
AM YOU DEPRESSED?
Tags: ads, commerce, drugs, medicine, villainy
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